Mikayla (Mengyao) Gao Graphic Design

WORKS

Pacific Aquarium

Brand Identity, Generative Design

The Huntington

Brand Identity, Experience Design

Music and Gaming Festival

Brand Identity, Web Design

Night Reimagined

Publication Design, Experience Design

Equate’s NewDay Rebrand

Packaging Design, Brand Strategy

GREENFIELD

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© Mikayla Mengyao Gao
2020–2024 All Rights Reserved



Pacific Aquarium

Brand Identity Generative Design Experience Design


As Southern California’s largest Aquarium, the Pacific Aquarium displays more than 100 exhibits representing the Pacific Ocean's diversity.
Logo System
I developed and changed the name to "The Pacific Aquarium" for better legibility and easier memorization. The new design incorporates fluid shapes to evoke the essence of the ocean, with a custom font I created for the main identity.


Custom FontI got inspired by the aquarium circular stage and the inclusiveness of the ocean.


Aquarium PostersThe poster series showcase the typefaces in action. It becomes a “window" between the audience and the nature, inviting visitors to learn more about marine life.
Exhibition Font SystemI used generative design to simulate the disappearing kelp forests. The letters are symbolizing the urgent need to address ocean pollution.


Exhibition Posters"Pacific Vision” is a highlight exhibition focuses on the survival challenges faced by marine animals. This poster series further emphasizes the fading typeface, representing this crisis of marine life. There is also an information poster calling for the major events in the future.




Generative Card Tool To encourage memberships, I introduced a customizable feature where all members can design their own cards easily online or in-person. They can basically DIY any elements on the card that reflects their personal connection to the aquarium.



Aquarium’s Desktop & Mobile Website It is designed to be welcoming and friendly to everyone, following the elements from the modular typeface.
Exhibition’s Desktop & Mobile Website Visitors can self explored and learn about the current situation through the marine life graphics that I have generated. 
Social Media

Aquarium Catalog

Stationary


Wayfinding 

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